{"id":15451,"date":"2026-03-13T10:34:05","date_gmt":"2026-03-13T07:34:05","guid":{"rendered":"https:\/\/sanara.rodney.digital\/?page_id=15451"},"modified":"2026-09-12T17:00:24","modified_gmt":"2026-09-12T14:00:24","slug":"about-us","status":"publish","type":"page","link":"https:\/\/sanara.rodney.digital\/swa\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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The Heart of the Program\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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KUHUSU SANARA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Mpango maalum kwa vijana wa Kenya wanaojenga taaluma katika uchumi wa ubunifu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hadithi ya Sanara<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Sanara comes from two Swahili words: Sanaa, meaning art, and Biashara, meaning business. \n\nThe program exists for creatives who are serious about both. Whether you are a fashion designer, a filmmaker, a musician, an event producer, or working in other creative spaces (see the full list of types of creatives here). Sanara offers access to training, financing, and business support designed for how the creative economy actually works.\n\nIt is part of a wider effort, alongside partner organisations and with support from the Mastercard Foundation, to make Kenya's creative sector a place where young people can build lasting careers.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Sanara inatokana na maneno mawili ya Kiswahili: Sanaa, ikimaanisha sanaa, na Biashara, ikimaanisha biashara.<\/span><\/strong>\u00a0Programu hii ipo kwa wabunifu ambao wanazingatia yote mawili kwa uzito. Iwe wewe ni mbunifu wa mitindo, mtengenezaji wa filamu, mwanamuziki, mtayarishaji wa matukio, au unafanya kazi katika nafasi zingine za ubunifu (\u00a0<\/span>tazama orodha kamili ya aina za wabunifu hapa<\/span><\/a>\u00a0). Sanara inatoa ufikiaji wa mafunzo, ufadhili, na usaidizi wa biashara ulioundwa kwa ajili ya jinsi uchumi wa ubunifu unavyofanya kazi.<\/span><\/p>

Ni sehemu ya juhudi pana zaidi, pamoja na mashirika washirika na kwa usaidizi kutoka kwa Wakfu wa Mastercard, ili kuifanya sekta ya ubunifu ya Kenya kuwa mahali ambapo vijana wanaweza kujenga kazi za kudumu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Madhumuni yetu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Sanara ni mpango wa miaka mitatu unaofadhiliwa na Mastercard Foundation na kuongozwa na HEVA Fund, kwa ushirikiano na Baraza Media Lab, SNDBX-Ubuntu, na GoDown Arts Centre.<\/span><\/span><\/p>

Kati ya 2024 na 2027, mpango huu unalenga kuwafikia wanawake na wanaume vijana 110,000 wenye umri wa miaka 18 hadi 35. Tunawapa kipaumbele wanawake vijana, ambao ni asilimia 70 ya lengo letu, pamoja na wakimbizi na watu wenye ulemavu. Haya ni makundi ambayo yanakabiliwa na vikwazo maalum vya kimuundo kwa ushiriki rasmi wa kiuchumi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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tunapofanya kazi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Sanara inafanya kazi jijini Nairobi, Mombasa, Kisumu, Nakuru, Kakamega, na Turkana. Kila moja ina tasnia yake ya ubunifu, msingi wake wa vipaji, na uwepo wake Sanara, ikijumuisha vituo vya kimwili ambapo washiriki wanaweza kupata usaidizi moja kwa moja.<\/span><\/span><\/p>